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اگر در شرکتی کار میکنید که شما به عنوان مدیر بهترین فرد در شرکت هستید، امیدی به پیشرفت شرکت نداشته باشید .
تنها راه تسلط بر صنعت این است که یاد بگیرید چگونه استخدام کنید و بهترین ها را نگه دارید
انواع کارمند:خوب،بد،زشت، عالی – خوب ها : یک کارمند خوب فقط به اندازه ی نصف ظرفیتش کار میکند . بد: بدها یک قدم پایین تر از خوب هستند روحیه شرکت را از بین میبرند و مشتری ها را منحرف میکنند و مسیر رشد شرکت را صاف میبرند رو به نابودی .
یک کارمند عالی می تواند جایگزین سه کارمند خوب و بینهایت کارمند زشت باشد، عالی ها فوق العاده هستند و زندگی و کسب و کارتان از هر جهت راحت تر و بهتر می شود .
کسب و کار یعنی آدم ها به ده شرکت محصول مشابه بدهید همیشه میبینید یک شرکت در رتبه ی اول و دیگری در رتبه ی آخر است،چون همه چیز محصول نیست همان طور که جک ولش میگوید: ( تنها اصلی که در این روزگار تغییر نکرده است تیمی است که بهترین بازیکن ها را دارد )
هر وقت از رهبران کسب و کار پرسیدم موفقیتشان را به چه چیزی نسبت میدهند، بی معطلی گفتند به خاطر تیم عالی آدم هایست که دورشان را گرفته اند . (هیچ مدیری تنهایی نمیتواند به قله صعود کند )
تصاویر بالا برگرفته از کتاب دیوانگان ثروت ساز اثر دارن هاردی هستند
تا به حال به این موضوع فکر کرده‌اید که چرا یک شرکت شهرستانی فعال در صنف حفاظت الکترونیک
به طور مثال یک شرکت در قم یا اصفهان به بزرگی و پویایی یک شرکت در تهران نیست؟
و اغلب شهرستانی ها پیشرفت محدود و آهسته‌ای در مقایسه با رشد شرکت‌های تهرانی دارند!
یکی از دلایل مهم این موضوع این است که در شرکت‌های شهرستانی باهوش‌ترین و بهترین فرد مدیر یا مالک کسب‌وکار است درحالی‌که در شرکت‌های تهرانی و پیشرو، افراد باهوش و بااستعداد زیادی در کنار هم هستند.
تا به حال شرکت‌های شهرستانی کمی را دیده‌ام که مدیر فروش، طراح یا مدیر دیجیتال مارکتینگ حرفه‌ای استخدام کرده باشند
همه چیز در این شرکت‌ها در ذهن و تلفن همراه مالک کسب‌وکار خلاصه شده است،حسابدار مالک کسب‌وکار است
تبلیغات در شبکه‌های اجتماعی را مالک کسب‌وکار انجام می‌دهد، کنترل ورود و خروج کارمندان به عهدهٔ مالک کسب‌وکار است . پیدا کردن مشتریان جدید و صحبت با مشتریان ناراضی، تمدید جواز کسب ،زنگ زدن به باربری‌ها و حتی قبض تلفن را نیز مالک کسب کار پرداخت میکند،مگر یک انسان چقدر توانایی،انرژی و زمان دارد.
بیشتر بخوانید: فایل صوتی مصاحبه با آقای جعفری مدیریت فروشگاه ایمن سازان
در سال ۹۷ با شرکت‌های زیادی در تهران ارتباط داشته‌ام.
باورش سخت است که بدانید بسیاری از این شرکت‌ها و برند هایی که شما می‌شناسید و از محصولاتشان خرید میکنید.
دارای دفاتری کوچک ترو با توان مالی کمتر از یک شرکت شهرستانی هستند.
شرکتی را میشناسم که در یک اتاق زیر پله‌ای فعالیت میکند و به تمام شهرها کالا ارسال میکند.
شرکتی را میشناسم که فقط دو نفر بودند، یک مالک و یک طراح سایت، و در تمام ایران نمایندگی داشتند.
تنها تفاوت مهم آن‌ها در استخدام نیروهای انسانی عالی است.
بهترین طراح را استخدام میکنند،بهترین بسته بندی را انجام میدهند.
از کلمات مقتدرانه استفاده میکنند، با اعتماد به نفس بالا صحبت میکنند.
یک وب سایت عالی دارند، منشی‌ها را دست کم نمی‌گیرند.
بهترین را استخدام میکنند و از تفویض اختیار به زیردستان هراسی ندارند.
شرکت‌های شهرستانی تا زمانی که یاد نگیرند عالی‌ها را استخدام کنند.
و وظایف را به آن‌ها محول کنند، نمی‌توانند به حد لازم رشد کنند.
پیشرفت شما در گرو داشتن کارمندان عالی است شما زمانی پیشرفت میکنید که یک فرهنگ ایجاد کرده باشید.
فرهنگ کاری و سیستمی که بدون حضور فیزیکی شما هم ادامه داشته باشد.
جالب است که بدانید حدودا بالای ۸۰ درصد از کسب‌وکارهای ایرانی بعد از مرگ مالک کسب‌وکار برای همیشه از بین می‌روند .
دیوید مکنزی اُوگیلوی به عنوان پدر تبلیغات شناخته می‌شود.
۶۹ دیدگاه. ارسال دیدگاه جدید
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